We just returned from the the 2017 ExhibitorLive event in Las Vegas and had a great time connecting with customers and prospects. For those that have attended trade shows, you know the work that goes into managing the details of preparing for an event that can potentially reap a large percent of annual sales. … Read more »
Recently a question was posed on LinkedIn that had us stop and think. Mark Lotenero Business Development Strategist for Passport, Inc. asked: What is the most critical part of the sales process? Is it building rapport, credibility and trust with prospects and customers? It is identifying the problem? Is it presenting your company’s solutions effectively?… Read more »
Do you like chocolate? If your company was a chocolate bar, what type would it be? Milk chocolate: solid, traditional, no frills. Mr. Goodbar: textured and filled with something extra. Chili Chocolate: modern, spicy and surprising. Each business offers a little something different, just like chocolate and just like chocolate, your trade show display should… Read more »
What do you think is the most important part of your trade show displays? With the advancement in technology, you might think your best focus should be on technology or social media or even high tech giveaways. However, you would be wrong. The number one way to increase the return on your trade show participation… Read more »
How important is trade show follow up? You have just finished a weekend trade show. How tired are you on a scale of one to ten. Fourteen? Thirty? I bet the first thing you want to do is follow up with every prospect that just crossed your trade show display’s threshold. Right? No! Of course… Read more »
The concept of participating in trade show events for the first time may seem like a daunting undertaking for the operational and marketing leaders of an organization. However, the long term benefits far outweigh the initial planning and financial investment. The trade show experts from E&E Exhibit Solutions of Tempe, Arizona offer concrete benefits that… Read more »
As a business exhibiting at a trade show, we often think about the actual trade show display as our first point of reference. What will the design be, which accessories will make the most sense, what lighting, trade show flooring and furniture will be needed? All really good questions. However, there is another question we… Read more »
Although it may seem presumptuous to categorize trade show attendees into groups; those that have frequented these events will agree there does seem to be consistency in the characters we encounter. So the question is “How do I maximize on the brief encounter to, not only benefit my business, but also to offer a solution… Read more »
The concept of participating in a trade show for the first time may seem like a daunting undertaking for the operational and marketing leaders of an organization. However, the long term benefits far outweigh the initial planning and financial investment. The trade show experts from E&E Exhibit Solutions of Tempe, Arizona offer concrete benefits that… Read more »
Planning and executing a successful trade show experience can be challenging. However when you look at the number of people you can reach in a short period of time; the benefits are well worth the hard work. Provided you follow up. Once the trade show booth is packed up and shipped home, the real work… Read more »
