In an article that appeared in INC Magazine, the author offers some valuable advice for first time trade show participants.
- Select the right size trade show booth for your needs. The author uses a 10×10 display, however, you may find you need additional space, furniture or pop-up displays to maximize your experience.
- Be organized. Think through the sales process so that you have everything you need to aid in the conversation without wasting time hunting for materials.
- Chairs are for customers. There is nothing more off-putting then sales associates sitting in the booth as attendees wander by. Stand and engage in conversation and leave chairs for when the discussion warrants it.
All good advice, however, that’s where things have changed. The author recommends leaving smart phones and laptops in the hotel rooms because at the time of the article – the latest technology hadn’t been developed.
Now, technology helps elevate the sales conversation by sharing sales literature, product video demonstrations and social media participation.
Technology, interactivity and social media are leading the way in trends for the upcoming year in trade shows. One more reason to learn more about the mobile iPad trade show app available from E&E Exhibit Solutions: The Trade show Sales App.