How important is trade show follow up? You have just finished a weekend trade show. How tired are you on a scale of one to ten. Fourteen? Thirty? I bet the first thing you want to do is follow up with every prospect that just crossed your trade show display’s threshold. Right? No! Of course… Read more »
Planning and executing a successful trade show experience can be challenging. However when you look at the number of people you can reach in a short period of time; the benefits are well worth the hard work. Provided you follow up. Once the trade show booth is packed up and shipped home, the real work… Read more »
