Exhibiting at successful trade shows is a proven way to positively impact your company’s sales. Exhibitor Live, an annual trade show event dedicated to trade show and corporate event marketing providers just published this fact:
*62% of attendees arrive with plans to buy one or more products or services they see at the show. That’s PURCHASE ORDERS in hand! While that statistic is specific to a particular event, the reality is that most attendees of trade shows come with an expectation of making connections, taking advantage of trade show special offers and finding solutions to their most challenging corporate issues.
In an INC magazine article entitled 5 Reasons Why Trade Shows are Key to Your Marketing Mix, the author details those key points:
- Lead generation
- Education
- Establish Rapport
- High Return on Investment
- More Sales
If you were to examine each of these benefits, you will notice that they all tie directly into either a company’s top or bottom line numbers.
Keep it Fresh
That being said – if you regularly participate in trade show events around the country, you know that those exhibits that create buzz and drive foot-traffic offer fresh, fun and different elements from others around them.
So how do you create that impact without breaking your marketing budget?
Consider utilizing your existing trade show displays and adding trade show accessories or visual elements that will provide a little different experience for attendees.
Rent Rather Than Buy
A little known trade show fact: you can customize exhibit rentals to include your company colors, graphics, logos and products.
Renting elements such as hanging signs, kiosks and counters will allow you to create a different with your trade show exhibit regardless of the size.
Our graphics design professionals can help you add spice to your display with large format graphic designs that capture attendees’ attention and drive traffic across your threshold.
Numbers Drive Decisions
If you are like most company leaders – money talks. So let’s examine just a few of the 2018 trade show statistics:
92% of trade show attendees come to see and learn about what’s new in products and services.
77% of executive decision makers found at least one new supplier at the last show they attended.
51% of trade show attendees requested that a sales representative visit their company after the show.
81% of trade show attendees have buying authority.
Make sure your company’s trade show display captures the attention of those looking to make a sale!
Visit our website. Take time reviewing the portfolio of our exhibits and accessories and then give us a call. Let’s work together to create the best possible trade show display for your company needs.
