“We have always done it that way before.”

Things in the marketing and tradeshow world continue to change each day. New technology and social media are demanding that we view our customers, our marketing methods and our trade show participation with new eyes. But if you have a philosophy that is resistant to change, you may just be saying goodbye to your ability to attract new customers.

What is the definition of insanity? “Doing things the same way and expecting different results.”

Many businesses today may be giving lip service to that phrase, acknowledging that things are changing and they need to change as well, but still being resistant to making major changes in their business process.

What does that mean for you?

If your competition is still resisting change – now is your chance to take market share and stand out in your industry.

There are still less than 30% of businesses utilizing social media in their marketing plan, and yet social networking sites like Twitter and Facebook have been proven to be great drivers of awareness and community.  Destination events like a trade show, conference or local fundraising happening are the perfect place to utilize the newest in social media networking.

New technology, like the touch screen interactive table   and the mobile iPad trade show app available from E&E Exhibit Solutions are just two of the latest tools being successfully used at trade show events.

Including a QR Code image on your brochures or posters to attract and drive new traffic to your website, videos or to sign up for your newsletter is a quick, easy way to capture trade show attendees contact information.

Triggered technology is another attention grabber that some companies are introducing to their trade show display.  Video that is triggered to start based on an attendees actions like walking past your trade show booth, a successful corn hole shotor some other movement, entice visitors to revisit your booth on multiple occasions.

The message is simple. If you have always done it that way…it is time for a change. What are you planning to do differently at your next trade show event?

Need help? Call us.  800-709-6935

Interested in upcoming trade shows? Trade Show News Network (TSNN) has created an interactive form that allows you to search by industry, region and date to find upcoming trade shows that you might be interested in attending or showing.