One of the most frequent questions we receive is “What are some of the hidden trade show costs?” The costs are straight forward: Trade Show Display, graphics, flooring, AV & furniture. Show Services: Material Handling, Electrical, IP Address, Lead Retrieval, Daily Cleaning & Plants Travel Expenses & Personnel Collateral & Giveaways These are items easily identified and… Read more »
It is amazing how quickly things change in the business world; technology is changing as we speak. In an article that appeared in INC Magazine, the author offers some valuable advice for first time trade show participants. Select the right size trade show booth for your needs. The author uses a 10×10 display, however, you may find… Read more »
Although it may seem presumptuous to categorize trade show attendees into groups; those that have frequented these events will agree there does seem to be consistency in the characters we encounter. So the question is “How do I maximize on the brief encounter to, not only benefit my business, but also to offer a solution… Read more »
