Social media, the growing phenomena that has captured the attention of the world – is your next greatest tool for driving traffic to your tradeshow booth. Let’s look at how some businesses have successfully connected with their target audience and increased the number of prospects visiting their tradeshow booth: The Twitter Hashtag (#) method of… Read more »
Posts Categorized: Marketing
Other Uses for Banner Stands
One of the most versatile trade show booth enhancements, the banner stand is a must for any event. Use one or more banner stands to complete your marketing message at your next trade show; however, banner stands also add a professional look to a variety of other venues: Presentation or… Read more »
E&E Aids Advertising Agencies with Trade Show Marketing
Over the past 20 years since opening E&E Exhibit Solutions, I have encountered many ad agency owners who look at trade shows as something that takes up a significant portion of their clients’ marketing budgets—and subsequently takes away from the agency’s profitability. Ad agencies have either walked away from the trade show business as too complex… Read more »
The Hidden Costs of Cheap Online Pop-Up Displays
Tempted by that too-good-to-be-true $800 pop-up display you found online? Trust your instincts. That pop-up may seem budget-friendly now, but it won’t be when you need to replace it next year—or sooner. There is quite a bit of difference between cheap pop-up displays from discount online retailers or auction web sites and quality-manufactured ones from… Read more »
Planning your Trade Show Participation
Another year is upon us. A time to reflect on successes from last year’s trade show participation and begin plans for the new year. When it comes to your trade show participation, what will you do differently? What will you repeat? What will you tweak? As you begin plans for 2014, take a moment to… Read more »
How Will You Connect with the Rising Number of Trade Show Attendees
According to The Center for Exhibition Industry Research (CEIR) the number of trade show attendees is expected to rise to an all time high over the next two years. The chart above is CEIR’s index of several important factors metrics: exhibiting companies (EXH), attendance (ATT), gross revenue (REV), net square feet (NSF). Click on the… Read more »
