One of the most versatile trade show booth enhancements, the banner stand is a must for any event. Use one or more banner stands to complete your marketing message at your next trade show; however, banner stands also add a professional look to a variety of other venues: Presentation or… Read more »
Posts Categorized: Sales
The Number One Trade Show Expense
But there is one expense so great that if not properly prepared for can be like flushing the cost of your booth down the proverbial commode. That expense? Your staff. If your staff isn’t prepared, well trained, and excited about the trade show experience, you might as well just set up an unmanned table… Read more »
The Phrase That Kills a Sales Presentation
What is the phrase that kills a sales presentation? “To be honest with you…” When a Sales Person Gets “Honest with You” what does that make you think? We asked a variety of consumers to weigh in with what they think when a sales person uses that phrase and you might be surprised by what they… Read more »
How to Handle “Just Looking” Prospects
Just Looking Prospects: If you had to think of a phrase that you hear more often than not when working a trade show convention, even money says it is some form of “just looking.” People who are just looking can easily sneak past your trade show display without engaging in further discussion and most likely… Read more »
